The one thing which is so brilliant about playing at online casinos in the UK, is the fact that these games are legal to play. Not a freedom than even our brothers across the ‘big pond’ enjoy, in the so-called ‘land of the free’. This means all the best UK gambling and sports betting brands have a very strong online presence, and because the competition is so stiff, players can pick and choose.
It is easy to stick with a pick of the big branded names, and when playing at an online casino which is one of the top 100 companies in the land, we have to say we feel pretty safe and secure don’t we?
While there are still some online casinos which offer US players the chance to gamble online, these are few and very far between, and they cannot be called the best – not by any stretch of the imagination! There is absolutely no reason why a UK online gambler would even contemplate playing at one of these sites, when they have names such as Virgin, William Hill, Betfred, Bet 365, Ladbrokes, Littlewoods, Blue Square, Circus, Caesars (although this is a US brand, why play there?), Victor Chandler, 32 Red, Party Gaming, Bwin, 888, Foxy, Totesport and many more big brands at their fingertips.
While it is not our aim to intentionally promote any one casino website, we would like to unpack the Virgin product a little more. This is because the loyalty programme is seriously…err…serious. They offer what they call the V*Points system, this is the best of the best. All three sites feature one loyalty product, so, no matter at which site you play, all earned points are combined. The Virgin V*Points system can buy free casino, poker or bingo credits, but this the same with any online gambling product. It is in this where the difference lies, and what is so fabulous about choosing a localized British product.
V*Points may be used to trade for shopping vouchers, dining out, hotel/spa stays or discounts, Virgin Experiences; which encompass everything from diving with sharks to flying in hot air balloons, and the Pièce de résistance is Virgin Atlantic Flying miles. Yes, Virgin V*Points may be traded one-for-one, for Virgin Flying miles. This means – save up enough points and find yourself winging your way to New York, Rome, Paris, Hong Kong or anywhere this airline flies – for free. Now this is where loyalty really pays and this brand knows how to treat its VIP’s; which in online gambling parlance means – very important players!
There is no other site online in the UK that can compete with this loyalty programme, but there are many other sites which can compete brilliantly when it comes to handing out prizes. Bet 365 for example has turned out to be incredibly lucky for many players – in particular their online bingo brand. For some uncanny reason, although this is a networked brand, many lucky players somehow manage to win very big. With the biggest win on record being £3.9 million which was won on Clover Rollover!